There is a story behind “Proud Phuket”, and it is that of the childhoods of three children who have been taught to love and sustain the nature and culture of their homeland and to love and care for one another, to be modest and sufficient with what they have and to share with each other.

Their love for nature includes Phuket’s pristine white sand beaches and the crystal clear, turquoise blue waters of the Andaman Sea, the trees that provide shade and are the natural colour of life.

And the Phuket Gardenia flower with its yellowish- white colour in the morning and golden yellow colour in the evening, and which emits an unforgettable, refreshing light scent more natural than any perfume. The soft feel of this plant’s branches, flowers and leaves are a true representation of the delicate combination of humanity and nature.

The spiritual meaning of “Proud Phuket” is symbolic of the children’s favorite animal, the “Sea Turtle”, whose wisdom teaches us about walking our path in peace and sticking to it with determination and serenity, whose spirit encourages us to take a break from our busy lives, and which is symbolic of the way of peace, whether it’s inviting us to cultivate peace of mind or a peaceful relationship with our environment.

The love you will find at “Proud Phuket” is reminiscent of the love of the children’s favourite toy, a simple swing which was for all to share, its long ropes hanging down from the large tree’s strongest branch, its low wooden seat at knee height.

Whenever they had the chance, they would go down to play on the swing. The look on their faces as the wind rushed into their faces as they swung forward, and that single moment when they were suspended in the air before rushing back again. Although they were aware of the danger, they would still push as hard as they could to go higher and higher.

A good swing makes you fearless and the older you get, the more fears and doubts you collect in your back pockets.

“Proud Phuket” wishes to share the children’s fondest memories with you all, and it is with sincere hearts that we promise you will be loved, cared for and cherished just as you were one of them.

Everyone should have memories of their childhoods. Yours may be similar or different to these children’s, but at “Proud Phuket” you can turn back time and be reminded of your happiest childhood memories and relive those memories as though you are in a dream.